PRIVACY POLICY

1. Data Controller Information

Company: Wisetide Consulting
Legal Entity: Wisetide
Country of Establishment: Brazil
Website: wisetideconsulting.com
Contact Email: hello@wisetideconsulting.com

For the purposes of LGPD and GDPR, Wisetide Consulting acts as a Data Controller for website-related data and as a Data Processor for client data processed under contractual engagements.

2. Scope of This Policy

This Policy applies to:

• Visitors to our website

• Individuals who contact us through forms or email

• Subscribers to our communications

• Client-related personal data processed as part of consulting engagements
  

This Policy does not apply to third-party websites linked from our Site.

3. Personal Data We Collect

3.1 Data You Provide Voluntarily

When you contact us via wisetideconsulting.com/contact or communicate with us, we may collect:

• Full name

• Email address

• Phone number

• Job title

• Any additional information you choose to provide

3.2 Data Collected Automatically

We collect limited technical data through Google Analytics, such as:

• IP address (anonymized where applicable)

• Browser and device information

• Operating system

• Pages visited and interaction data

• Approximate geographic location (country/region level)
  

We do not collect sensitive personal data, payment data, or government identifiers through the Site.

4. Purposes of Processing

We process personal data for legitimate, explicit purposes, including:

• Responding to inquiries and contact requests

• Managing professional communications and relationships

• Sending newsletters or insights (with consent)

• Improving website functionality and content

• Fulfilling legal or regulatory obligations
  

We do not sell personal data and do not use it for advertising, profiling, or retargeting.

5. Legal Bases for Processing

Under LGPD

• Consent (Art. 7, I)

• Legitimate interest (Art. 7, IX)

• Compliance with legal obligations (Art. 7, II)

Under GDPR

• Consent (Art. 6(1)(a))

• Legitimate interests (Art. 6(1)(f))

• Legal obligations (Art. 6(1)(c))
  

Where processing relies on consent, consent may be withdrawn at any time.

6. Communications and Newsletters

If you opt in to receive communications from Wisetide:

• You may receive professional updates, insights, or newsletters

• You can unsubscribe at any time via the link in our emails or by contacting us

• Withdrawal of consent does not affect prior lawful processing

7. Cookies and Analytics

7.1 Cookies We Use

Wisetide uses essential and analytics cookies only.

Google Analytics

• Used to collect aggregated, non-identifying usage data

• Helps us understand site performance and improve content
  
  

We do not use:

• Advertising cookies

• Retargeting or behavioral tracking

• Social media cookies or logins

• Cross-site tracking technologies

7.2 Cookie Control and Consent

You can manage or disable cookies via your browser settings.

Where required by law, analytics cookies are used only after consent. Depending on your jurisdiction, continued use of the Site may be interpreted as consent.

8. Data Sharing and International Transfers

We may share personal data only with:

• Trusted service providers (e.g., analytics or communication tools)

• Authorities where legally required
  
  

Some service providers may be located outside Brazil or the EU. In such cases, we implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)

• Adequacy or equivalent protection mechanisms under LGPD and GDPR
  

We do not sell or rent personal data.

9. Data Retention

Personal data is retained only for as long as necessary to fulfill the purposes described in this Policy, unless longer retention is required by law.

Retention criteria include:

• Nature and duration of the relationship

• Legal and regulatory obligations

• Legitimate business needs

10. Data Security

We apply appropriate technical and organizational measures to protect personal data, including:

• Access controls

• Secure systems and tools

• Data minimization practices

• Role-based access limitations
  

No system is entirely secure, and absolute security cannot be guaranteed.

11. Your Rights (LGPD & GDPR)

You may have the right to:

• Confirm whether we process your data

• Access your personal data

• Correct inaccurate or incomplete data

• Request deletion or anonymization

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability (where applicable)

• Lodge a complaint with a supervisory authority

Requests can be made by contacting hello@wisetideconsulting.com.

12. Children’s Privacy

Our Site and services are not intended for individuals under the age of 13, and we do not knowingly collect personal data from children.

13. Client Data Processing (DPA Summary)

When providing consulting services, Wisetide Consulting may process personal data on behalf of clients.

13.1 Roles

• Client: Data Controller

• Wisetide Consulting: Data Processor

13.2 Processing Scope

Personal data is processed solely to deliver consulting services and in accordance with documented client instructions.

13.3 Confidentiality and Security

All authorized personnel are bound by confidentiality obligations, and appropriate security measures are maintained.

13.4 Subprocessors

Wisetide may engage subprocessors where necessary and ensure that they are bound by equivalent data protection obligations.

13.5 International Transfers

Appropriate safeguards are applied to international data transfers.

13.6 Data Subject Rights & Breach Notification

Wisetide assists clients in fulfilling data subject requests and will notify clients without undue delay in the event of a personal data breach.

A full Data Processing Agreement (DPA) may be executed as part of client contracts where required.

14. Changes to This Policy

We may update this Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the Site constitutes acceptance of the revised Policy.

15. Contact

For privacy, data protection, or legal inquiries, contact:

Email: hello@wisetideconsulting.com
Company: Wisetide Consulting
Website: wisetideconsulting.com